Am I Missing Something?

During my past few visits to boutiques in New York and Chicago, a strange thing has happened. There wasn’t really anything to buy. In the literal sense, there was plenty for sale. But it seems that many boutiques, even at the high-end, aren’t carrying items all that distinctive from the department stores. Looking at the window displays on Oak Street or in Soho, I can’t help but wonder if I would even notice the same clothing if it were hanging on the rack at a discount store. There are some cute items available, but the majority isn't very exciting. At the same time, I’m increasingly finding items I love at some of the much less expensive retailers, like Akira and even American Apparel. The clothing at these stores is by no means a replacement for high fashion, which can be inspirational; with people drawn to the uniqueness and exclusivity. On the other hand, if you can purchase short-term alternatives at a fraction of the cost, why wouldn't you? Lower sales at boutiques are obviously related to the down economy, but there also seems to be a shortage of great options.

In my opinion, there are definitely items that are worth spending more on. Jackets, dresses and nice winter boots all fall in that category. Nice workout clothes can also be worth the extra money. If I know I will wear something for two or more seasons, I tend to make an investment in quality. What I won’t pay a lot of money for are tops, which are especially seasonal. For the most part, I also spend less on shoes. I understand the argument for investing in quality shoes but, regardless of the cost, my shoes always seem to last the same amount of time. Plus, there are lots of terrific low-cost shoe options that are as fashionable as higher-end brands.

In the past, while shopping at boutiques, I have sometimes forgotten to ask myself two simple questions: “Does this actually look cute?” and “Is it worth it?” Sometimes, the answer is yes.