When my parents would get ready to go out for an evening my dad would get ready as quickly as possible and then watch TV while my mom primped until it was time to leave. Like many dads, mine didn't give much consideration to his wardrobe and wore pretty much whatever my mom selected for him (which worked out well for him).
For many men today (including dads) that scenario has changed. Men now generally spend a lot more time and money on their look ... searching for a balance of style and comfort. Bonobos is a perfect example of the positive trends in men's fashion: their clothes are stylish, designed for the physiques of real guys, and affordable. Your significant other no longer needs to save his one pair of nice trousers for special occasions. He can look stylish every day in a variety of styles from this great new clothing company.
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